For those of you who haven’t been, Fincon is a conference that sparks ideas. Steve Chou gave a presentation about how his auto-responder made him $300,000 (no, Steve, you did that, the tool didn’t!). You get to hang out with all kinds of people who have “made it” online. You have a great time, and then you go home. With ideas and schemes.
- Write an ebook!
- Create an online course!
- Get an auto responder that will make you $300,000!
- Start a mastermind group!
One of the best talks I went to was done by Todd Tresidder, of Financial Mentor. He’s not someone I know online, but in person, he is approachable and friendly. He wrote a book, which is impressive. His talk was inspiring because he made it clear he had a system.
His book, which I’ll review in November, is called “How Much Money Do I Need to Retire?” and he mentioned two things that left my brain engaged.
One is the rule of 300. I’d never heard of this before, but if you want to evaluate the long-term value of a product, you multiply your average monthly income from that product by 300.
The other thing he said was that this book was the first of 12 he was writing. He already had 12 books planned when he wrote the first one. That’s extraordinary.
I want to write a book! I thought. Maybe I’ll email Todd to see if I can pick his brain.
Hi Todd! How did you know how many books you were going to write? How did you decide to self-publish? How did you pick your topics? Why did you print some in hard copies? I could go in a few different directions with my book, should I pick the one that gets the most search traffic?
I think there were a lot of question marks in my email, because he immediately responded and said, “Sounds like a phone call. How’s tomorrow morning?”
So we talked for nearly 45 minutes about his process, about his clients, about his successes. And of course I asked my questions. Every last one of them. I told him that my posts about online dating got more traffic than most of the rest of my site. Should I write about those instead?
“Wait a second. What are online dating posts doing on Frugal Portland?” he asked.
Oh, I don’t know. I write about whatever I want. Then see what sticks.
“What’s your long-term goal with Frugal Portland?” No idea.
“Could you talk more about online dating?” Yes indeed I could!
“You need to find your focus before you think about writing a book. Once you’ve found your focus, you’ll see the questions people are asking, you’ll see how you can help them the most.”
We talked about mailing lists and asking our readers what they wanted to see.
The next day, I bought a new domain (already ranked PR4! Let’s see if that turns out to be a good investment) and redirected all my dating/relationship posts to it.
The new site is called Ignite Fire, and it’s a collaborative effort. Life, love, dating, relationships, online dating, where to meet people, and, most entertainingly, the bad dates.
Another thing I learned from Fincon was to create more content of value. And that means not posting all the time. Create less, promote more. Derek Halpern said it was the 80/20 rule in action. Spend 80% of your time promoting content.
That means creating content that can be promoted.
I moved those posts a week ago, and already the search engine traffic here makes more sense. People land here searching for “how to save 50% of income” now instead of “how to meet men not online” – that makes so much more sense.
And there’s already search traffic over there, too! Which is awesome.
So, thanks Todd. You really helped me see my direction.
And friends? Anything related to money (even butterscotch… no, sorry, can’t do it) stays here. Anything relationship-oriented? Goes to Ignite Fire.
Hope to see you over there.