“You’re not cheap,” the voice of reason said. “You’re not always looking to spend the least amount of money possible. You’re frugal, but you don’t like the cheapest thing.”
I looked at him. “What do you mean?”
“Well, take Wal-Mart. And Southwest Airlines. McDonalds. Things that are bare bones and cheapest, you don’t like.”
I thought for a minute. “You’re right. I like to get a good deal on nice things. I’m a value shopper. I hate Wal-Mart and McDonalds for a number of reasons, but their place in the market is the bottom of the barrel. And yes, unless it saves me a lot of money in the long run, I don’t like the added stress of the way boarding works at Southwest. Plus I saved $200 by flying Alaska.”
“Right,” he agreed. “Frugal, but not cheap. You wouldn’t eat ramen noodles, would you?”
It was a funny conversation. But he is right. And I think that’s why companies like Groupon are successful. Because many of us don’t like the idea of being cheap, but we all love a good deal. Social coupons are a way to save money and still do fun things.